Dream a little dream of style
Whimsicality offers the Broadneck community a splash of chic.
Thanks to Karen Anderson, Broadneck locals don't have to travel far for a fairytale. Her store, Whimsicality, provides fun, funky, unique merchandise for those who enjoy a twist in traditional wares.
Stepping through the door is like stepping into a modern princess's castle – so much elegance mixed with edgy style, bright colors, bold patterns and conversation-starting accessories.
Whimsicality is the top seller of beautiful beaded Niki Bracelets, a popular jewelry item also made by a local. Scout bags are also available here, as are tons of holiday decorations and tableware.
It's the type of store that's guaranteed to have something for every fabulous lady on the holiday gift list but be warned: it's quite difficult to leave without wanting to buy oneself a little treat too, and there's nothing wrong with that.
"Holiday items are so popular this time of year," explained Anderson. "We do well with table-top items like martini and wine glasses, and fun accent pieces like platters and other dishes."
Shopping at Whimsicality requires so much attention to detail since there are so many products -- large and small -- that have their own unique desirability.
"This is my second career and it's just so much fun," said Anderson. "I've always loved whimsical merchandise and it's hard to find, so I wanted to bring it to the area. I used to be a social worker and loved my job, but this is great because it's close to home and the flexible hours allow me to accommodate my children's schedules."
Any store owner would want what Anderson has – a successful store with a wonderful staff and solid client base.
"I have the best staff. We enjoy working together and over time we have all become good friends, too," she said.
Anderson is very thankful for the community and the support patrons have provided over the six years that Whimsicality has been in business.
"The whole community has been wonderful to us. We have regular visitors and see new ones every day. Even the shopping center itself is just so warm and inviting. We have a perfect location."